The scoring system that powers Major League Fishing's Bass Pro Tour has gone mainstream. At ICAST 2026 — the biggest trade show in sportfishing — BUBBA and Major League Fishing put SCORETRACKER LIVE in the hands of ordinary anglers, giving any club, school or group of buddies the ability to run a tournament exactly the way the professionals do.
The platform runs through the BUBBA app and the brand's smart scales. Organizers set up and manage their own events, competitors watch their position shift in real time as the day unfolds, and spectators track the leaderboard from wherever they are. It handles catch-weigh-release, standard five-fish formats, big-fish contests and school or neighborhood team events.
This is not a prototype. MLF says the system has already racked up more than 91,000 hours of live scoring at its pro events, and it first appeared at ICAST 2025 before a full year of on-the-water beta testing.
"SCORETRACKER LIVE brings a new level of excitement, strategy, and professionalism to tournament fishing," said MLF pro Skeet Reese.
Ask the anglers who fish under it and they talk about the pressure. "SCORETRACKER is absolutely intense," said Jacob Wheeler, a three-time Bass Pro Tour Angler of the Year. "At all times, you know you've got to put the pedal to the metal."
Getting that experience to the grassroots is the whole idea. Boyd Duckett, president and CEO of Major League Fishing, said the goal was to hand the pro-level thrill to everyone. "By partnering with BUBBA to expand availability of our SCORETRACKER platform, we are enabling anglers around the world to experience the thrill of competing in real-time scoring events, just like the Bass Pro Tour pros," he said.
Brian Murphy, president and CEO of BUBBA's parent company American Outdoor Brands, pointed to the size of the market. "Bass fishing holds a special place in the hearts of the 30 million American bass anglers and their fans, and at BUBBA, we have always worked to provide them with the absolute best tools," he said. "Together, we continue to pioneer the sport of bass fishing."
BUBBA leaned into what it calls its connected fishing ecosystem at the show. Beyond the app, it rolled out a Pro Series Smart Bump Board that logs fish length for length-based events — a format gaining ground because it lets competitors release fish alive — plus a Tournament Weigh Station that works with its Pro Series Smart Fish Scale.
SCORETRACKER LIVE had its official consumer debut on July 14 at the ICAST Cup, held at Big Toho Marina in Kissimmee, Florida, and is available nationwide through the BUBBA app. Whether weekend anglers actually want the same relentless scoreboard the pros chase remains to be seen — but now the choice is theirs.
