The technology that runs Major League Fishing's Bass Pro Tour is now in the hands of everyday anglers. At ICAST 2026, the sportfishing industry's largest trade show, BUBBA and Major League Fishing officially launched SCORETRACKER LIVE for consumers — a real-time scoring platform that lets any club, school or group of friends run a tournament the way the pros do.
Built around the BUBBA app and the company's smart scales, SCORETRACKER LIVE lets organizers create and manage their own events, competitors watch their standing move in real time through the day, and fans follow the leaderboard from anywhere. It supports catch-weigh-release, traditional five-fish formats, big-fish shootouts and scholastic or neighborhood team events.
The platform is not untested. MLF says it has logged more than 91,000 hours of live scoring and leaderboards across its professional events, and the system was first shown at ICAST 2025 before a year of beta testing on the water.
"SCORETRACKER LIVE brings a new level of excitement, strategy, and professionalism to tournament fishing," said MLF pro Skeet Reese.
For the anglers who compete under it, the appeal is the pressure. "SCORETRACKER is absolutely intense," said Jacob Wheeler, a three-time Bass Pro Tour Angler of the Year. "At all times, you know you've got to put the pedal to the metal."
The consumer rollout is the point. Boyd Duckett, president and CEO of Major League Fishing, framed it as opening the pro experience to the grassroots. "By partnering with BUBBA to expand availability of our SCORETRACKER platform, we are enabling anglers around the world to experience the thrill of competing in real-time scoring events, just like the Bass Pro Tour pros," he said.
Brian Murphy, president and CEO of BUBBA parent American Outdoor Brands, tied the launch to the sheer size of the audience. "Bass fishing holds a special place in the hearts of the 30 million American bass anglers and their fans, and at BUBBA, we have always worked to provide them with the absolute best tools," he said. "Together, we continue to pioneer the sport of bass fishing."
BUBBA used the show to widen what it calls its connected fishing ecosystem. Alongside the app, the company introduced a Pro Series Smart Bump Board that records fish length for length-based tournaments — increasingly the format of choice for catch-weigh-release events that put fish back alive — and a Tournament Weigh Station that pairs with its Pro Series Smart Fish Scale.
SCORETRACKER LIVE made its official consumer debut on July 14 at the ICAST Cup at Big Toho Marina in Kissimmee, Florida, and is now available nationwide through the BUBBA app. Whether backyard anglers want the same white-knuckle scoreboard the pros race against is the open question — but for the first time, they can find out.
